Christy Laurence
Business + Tech Leader
ABOUT CHRISTY
Christy Laurence founded Plann in 2016, starting as an Instagram scheduling, analytics + strategy tool - bootstrapping to 7 figures in revenue.
Plann scaled into a complete social media management suite (SaaS), with native companion mobile apps.
Used by over 3M+ brands globally, Plann ranked in the top 800 grossing apps in the world, was featured by Apple, integrated with leading workflow tools like Canva, plus featured an educational + resource heavy website visited by millions of loyal users.
With a focus on exceptional user experience and innovation, Plann became a magnet for tech Unicorns and was acquired by global leader Linktree in August, 2024.
Christy has joined Linktree full time to continue building on their mission to empower and simplify how brands, businesses and creators connect with their audience.
With an innate passion to pay it forward, and love of building products, she mentors on three tech accelerator programs to help other women build successful businesses, plus is an international judge for the SMMI Awards for Best Use of Social Media, plus a guest lecturer at Sydney + Los Angeles Universities on eCommerce, Social Media + Entrepreneurship.
CHRISTY HAS BEEN FEATURED IN
AWARD WINNinG FOUNDER
‘Business Women of the Year’
- CEO Today, 2020
‘Australasian Startup
Founder of the Year’
- StartCon, 2016
AWS, Founder of the Year
- Women in Digital Awards, 2018 and 2019
Emerging Leader in Technology
- Womens Agenda Leadership Awards, 2018
Women in International Business
- Australian Export Awards, 2018
FINALIST
MENTOR AT
AWARD WINNING PRODUCT
“Most Outstanding Social Media Management Suite of 2020”
“100 Best Companies to Watch in 2020”
“Startup of The Year APAC”
“Best Bootstrapped Business APAC”
“Best Summer Social & Lifestyle App”
“Best Social Media Tool”